Description

Online Course “Certified Google Advertising Professional”

In this course, you will learn how to set and effectively manage campaigns in Google Search, Google Display Network, and YouTube as a way to bring potential customers to your website and convert them into leads or sales.

In this case course students will learn to:

Setting up Your Google Ads Account

· How to create a Google Ads Account

· What preferences to choose when you setting up the account

· How to set up your billing payment and payment methods

Manage Google Search Ads

· Setup campaigns in Google Search

· Find the best keywords and write amazing advertising texts that will capture audience attention.

· Apply methods that will help users improve the quality score of the keywords.

· Use the tools that can help the measurement and analysis of the results

· Effectively determine the bid and advertising budget

Manage Campaigns in Google Display Network

· Set up campaigns in Google Display Network

· Set the right parameters for better targeting.

· Choose the right targeting so that banners ads will appear on targeted websites and at the same time reduce the cost per click.

· Create re-targeting campaigns that will follow website visitors

· Measure and optimize the Google Display Network campaigns

Manage Campaign in YouTube

· Set up a campaign that will play in YouTube

· Choose the right YouTube campaign based on the goals requested

· Promote videos through the YouTube paid video ads for maximum exposure.

Who this course is for:

• Anyone who wants to promote their products and services through Google Ads
• Business Owners
• Digital Marketers
• Advertising Agencies
• Eshop owners

Requirements

• This course is for all levels of expertise and there aren’t any prerequisites.

Last Updated 10/2021